Recognized as #2 on Forbes 2018 List of Best Franchise to Buy, Soccer Shots has earned a spot on the national stage. To keep the momentum going, the consumer website and franchise website needed to serve as efficient lead generation tools. They had to distinguish the brand’s successful model from other programs.
The websites establish brand credibility and provide an intuitive user experience for two distinct audiences.
The use of icons and data visualization demystifies the business model and the process of becoming a franchise owner. On the consumer site, vivid imagery and content features such as stories of impact add authenticity.