Consumers don’t always understand what words like “natural” and “cage-free” mean on poultry packaging. But these terms come with a higher price tag, which raise questions for consumers. As the big poultry brands continue to enter the arena and muddy the waters, Bell & Evans wanted a website that provided clarity and drove traffic to authorized retailers.
With a brand like Bell and Evans, who has always had a unique approach to raising chickens, the story is critical. The website needed to feature a refined message that told the brand story clearly and connected consumers with the issues they care about.
Immersive video and imagery captured authenticity and the brand’s differentiators. We made sure that the difference between Bell & Evans and their competitors was clear as we took the audience on a journey through their story.
JPL collaborated with Bell & Evans to refine their messaging and align it with what consumers really care about. We developed a new site framework that provided the space to promote their story in an impactful way – using authentic video, custom photography and an interactive timeline.