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The Challenge

Consumers don’t always understand what words like “natural” and “cage-free” mean on poultry packaging. But these terms come with a higher price tag, which raise questions for consumers. As the big poultry brands continue to enter the arena and muddy the waters, Bell & Evans wanted a website that provided clarity and drove traffic to authorized retailers.

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Great digital content brought movement and vitality to the company’s commitment to high quality and responsible practices. Everything we created placed the brand’s story at the center.

 

Immersive video and imagery captured authenticity and the brand’s differentiators. We made sure that the difference between Bell & Evan’s and their competitors was clear as we took the audience on a journey through their story.

 

JPL collaborated with Bell & Evans to refine their messaging and align it with what consumers really care about. We developed a new site framework that provided the space to promote their story in an impactful way – using authentic video, custom photography and an interactive timeline.

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Architecture

Content Strategy

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UX Design

Development

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Video

Photography

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Analytics