Lancaster Soft Crèmes Website

  • Digital

Creating an experience around a new product launch

Millennials are a new audience for Hershey’s candies, a powerhouse of beloved, tried-and-true candy brands. So to introduce Milton Hershey’s 100-year-old caramel recipe to today’s consumers, JPL developed a unique voice and experience that felt anything but dated.

Lancaster Soft Crèmes laptop

Visual storytelling brings Lancaster Soft Crèmes into the 21st century.

Lancaster Soft Crèmes work