To re-energize the dealer training program, JPL created an immersive learning experience at Operation Blue Force: an in-field training event like no other.
Event opening and teaser videos. No death by powerpoint here.
To get Inside the Iron, dealers participated in hands-on training scenarios that blended classroom and field-based activities.
With the combination of the new, flexible selling tools and customized training event, New Holland has seen an increase in engagement with both dealers and their internal sales team.