The Pennsylvania Credit Union Association turned to JPL to help them create a name, logo and website for their new identity theft protection product. We saw that the market was flooded with cold, impersonal branding that used words like lock, guard and shield. We developed a brand that promised guidance and peace of mind.
We named the product Sherpa and developed a logo that invoked expertise and leadership, which distinguished it from the rest of the market.
The website explained the advantages of Sherpa and allowed customers to purchase the product.